CAREER HOW-TO: Hair styling
2020 will mark my 20th year in hair styling! Can I get a ‘hellyeah’?! Hell Yeah! How did I get here? 20 years in the same job doing more or less the same thing day in and out has brought me to this point. I have also accumulated some tidbits during my journey, and if you think hair styling might be the career for you, read on!
When I began my journey, there was no such thing as social media. Honestly, many salons barely had a website and online booking was NOT a thing. I started out my hair career in a time when you had to get out and ask for business. Business cards were an integral part of growing your business 20 years ago. These days, your online presence is your number one calling card.
Social media allows your clients to see the work you are currently doing. No more of those weird shop magazines with hairstyles, it’s all on Instagram! You can post availability, ask for specific types of clients and even show ‘how-to’ videos if you so choose. To be fair all this does is to bring clients to your chair. You need to still have the skills to keep them coming back.
Once you are in a salon, it’s important that you keep learning and stay current. I believe the styles you struggle with are the styles you should try to do so you can get better. Take as many classes as you can and be ready to really work. The only way you’ll make any money is to be behind the chair, so maximize that. Do whatever you can to get clients in and then work even harder to keep them. Listen to what they are asking, and if it’s within reason, give it to them. Over time you’ll find your stride and be able to decide which lane is yours.
I love all the aspects of hair styling, but my ultimate fave is styling/finishing. This, in my humble opinion, is where I shine! When you know what your bread and butter is, it enables you to gain more confidence. I also think working in a shop that has a few master stylists is key as well. When I was coming up, I watched the master stylists closely and just copied the way they were with their clients. Having stylists in your shop that are fully booked, can give you an example of what you could expect in the future.
Was this helpful? I believe that if you really pay attention to your clients and their needs, you’ll be able to really thrive in this field. Being ready to work hard, and having a strong social media presence can speed things up and in a few years, you could be booked solid!
That’s the fresh perspective…