Got a Question? 

         

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Blog

Style, beauty and lifestyle blog

 

Filtering by Category: aesthetics

wordless wednesday

Freshair Boutique

skin care products i love!

this serum is bananas, been using it for years. the price is nuts…

sunscreen that’s not too streaky and ‘white’. a good blend for my brown skin.

newest addition to my routine! this spray purifies, cleanses and disinfects (available in store)

body lotion that really delivers! the triple action one is the best for me.

the ramblings of a chronic over thinker

Freshair Boutique

check me out!😉

well, we’ve made it to the end of the year! we did it! so many ups and downs, so many laughs and tears. i am ecstatic that 2024 is over but also, sad that it flew right by! to end the year off on a very light note, i thought i would share a video montage of some of my fave fits though the year. if you’re on instagram you may see some selfies from stylists here and there as we display our outfits of the day. no surprise here, i am a fashion lover! it’s been a journey through the years to pair down my wardrobe and be mindful of my clothing purchases. at 45 i think i may have figured it out but it’s hard to not overindulge. i’m a work in progress…

so yeah, praise clothed in various looks to end off the posts for the year! if it’s not inspirational, at least you could get a laugh or two as you peruse my style. a style i would describe as…. i don’t know, *i’ll come up with a name soon enough... thank you all for reading and following and supporting! we love you all and appreciate how you all hold us down! here’s to 2025! new looks, new hair, new year!

✌🏾-p

*if anyone can name my style, i’d love to hear it! i think my style is, ‘can’t be out here naked so, this is what i put on today, you’re welcome’ 😜🤣🤣

the ramblings of a chronic over thinker

Freshair Boutique

anyone know a thing or two or three about marketing?

welcome back! so this week i’m focusing on marketing. during our last staff meeting we got into a pretty interesting conversation about exposure, promotions and marketing. all kinds of suggestions were given. my personal favourite was that jumbo inflatable person-like thing that grabs your attention. i mean, i’m watching it move, but i’m not sure i’m going to come in for a set of highlights because of that guy…

a very long time ago i remembered someone saying your marketing budget should be 10% of your gross, blah, blah, blah. in the grand scheme of things, that’s not a lot, but it’s also sometimes not enough. the way marketing works is this: you plan, you execute, and then you wait for the results. hopefully the ‘plan’ was fool proof and the execution timely. even with a flawless plan and meticulous execution, do marketing groups or plans have a guarantee? like the inflatable tube guy, if i bought him, is there a guaranteed number of folks that would come into my shop? can the formula of marketing promise me more than 1% return on my investment?

can this convince you to get a haircut?

in my industry, the best marketing is you guys! the best promoting is from the patrons that use our services and can attest to the quality of the goods and services we provide. word of mouth is still killing it aaaaand you don’t need 10% of your profits to implement it.

she’s telling everyone about her new haircut!

there are two main topics i’d love to market and promote. fresh knowledge and a styling line for afros. fresh knowledge offers courses integral to our industry because there is no formal training for afros and other hair types (from the government) and there is no formal product lines either (from our suppliers). the powers that be have made it very clear that afros and other hair types are not a priority in the hair industry. this course could help so many stylists equip themselves so they can provide services for afros and other hair types. the government and the supply companies only let hanging hair have a seat at the table. hanging hair! you know what that is. essentially everyone whose hair grows out of their head and is effected by gravity. it hangs straight down and when wet, has absolutely NO VOLUME. if you have hair like that, you’ve never had a problem getting any hair service (well maybe you did, but it wasn’t because the stylist didn’t know what to do). for the rest of us that fall in between hanging hair and afros, we had to figure out cutting, styling and colouring on our own.

so i can spend thousands of dollars to use a company to package and promote fresh knowledge but will it work? could they guarantee me more registrations? maybe? how about the product line? after i create it, produce and package it, would marketing help me sell it all? i mean, maybe some, but could i get a guarantee?

two incredible ways to increase my revenue and make a difference! the reality is, the cost to communicate my new ideas isn’t feasible for my business in this current climate. how long does one wait? when there’s marketing money available? when i have all the time to plan, produce and execute a product line? well, stay tuned.


✌🏾

-p

the ramblings of a chronic over thinker

Freshair Boutique

i’m not really in the mood for introductions and ‘get to know me’ type talk. if you know about our shop, you might know about this blog. this blog, yipes. if you know about this shop you might also NOT know about the blog. it’s like a thorn, not in my side, just there. thorn. looking thorny and useless. i’m hoping that writing again will turn the thorn into something nice like, i don’t know, a flower or a cookie or something calm-ish.

this space is calm

leah and i signed up for a 4 month business course and one of the items i must complete is to spend 90 mins a week on my business and all the things that my business entails. i have taken it on to also, during this 90 min session, write here. i love to read and sometimes i dream of writing. i’m not sure I have what it takes to be a legitimate writer, but the internet and this platform make me feel like i may have a little something?

when we first opened 14 years ago i was diligent with the writing and i did some decent work (i wrote an opinion piece on george zimmerman that i was really proud of. it’s lost now. thanks wordpress 😐). then life, kids, stuff started taking up the time. i began to slow down with the writing and then every once in a while, i would come back to it. this course, i’m hoping, will help me maintain the writing and in turn, boost me somehow? who knows…

bathroom selfie from the past when i may have been boosted, by youth…

so I’m gong to be here once a week, chronicling my limp digital life (and actual life as well). there is the hope that i could be growing something helpful, useful and maybe a little supportive? i mean, i won’t know if anyone will read this or will care, but i can at least start. if you do read this, please drop me a line, let me know you exist. it would be really nice to know that i’m not just writing into the abyss. tbh, i should be working on taxes right now and then making a video… should i post those here? …i dunno.

these sunday posts are going to be just like this, random thoughts that rattle in my brain. not fully edited thoughts and concerns, probably some weird judgements and ideals that only make sense to me but i think that’s the point? this post is a sorry excuse for an introduction but boom! have a good week, and…. that is all.

-p