the fresh perspective...

Pure Anada Mascara It's review time folks!  We've been carrying this product now for over a year and we're moving it pretty decently.  I am going to be on my third tube in a few weeks and it got me to thinking...

I really love how natural this product is, but I can't say I'm in love with the longevity of this mascara.  It's funny how conditioned we are as North Americans to view value as something that gives you a lot for so little.  The price is good but the mascara doesn't last at all.  Don't get me wrong, it lasts on my face and does a great job making my lashes glorious, but I feel like it dries out and clumps a lot faster than my old chemical filled mascara.  Is that such a bad thing??  No! No it's not.  I may need to buy more tubes of this brand of mascara, but I'm okay with that because I value the quality care that it's ingredients gives my only set of eyes.

My L'Oréal mascara seemed to stay moist and clump-free (in the tube) FOREVER but it was also full of harmful chemicals like formaldehyde and a boatload of awful preservatives that may slow my eyelash growth and leave me relying on eyelash extensions in my forties.  What am I saying?  I'm saying that even though this product may not last, and you may feel like every other time you're in the shop you're buying another tube, it's okay.  Don't sweat it.  You're supporting a local Canadian business and supporting your peepers and eyesight.  Like I mentioned in a post a year ago, there's something to be said about knowing that your hard-earned money is doing good things.  Even if it is only for your face...

That's the fresh perspective...